KISS Your Web Copy (Keep It Simple & Succinct)

Attention Web writers and editors. Several highlights from an article on entireweb.com:

The product page (different from the sales letter) should be between 500 and 750 words. All you are trying to do here is sell a product. ...

The article page should be at least 1000 words and not more than 5000 words. Okay some might say that 5000 is too long and others have said that isn't 1000 words aren't enough words to describe what they have to say. Too long - some say that 500 words is good for an article page. So lets look at this: a person who can read 10 words a second will be through your page in 50 seconds. Not enough time for them to soak up your message. A person reading 3 words a second will take about 2-1/2 minutes. Plenty of time for your message to sink in. ...

At over 2000 words the average reader will need 5-1/2 minutes to get through it. This is stretching the limit of time most visitors will spend reading one web page. At 5000 words the average reader takes over 13 minutes to read your page. This is well past the amount of time a visitor will need to decide to click on your most wanted response. If your article is really good most people will read all the way through it. If not they are off to the next website in a flash. If you have more than 2000 words you may want to consider breaking the article into 2 pages. ...

Proof read your content twice. You should always proof read your work before you post for a lot of good reasons like spelling, grammar, placement and paragraph distribution. Once your page looks great proof read it again with your focus on keyword placement and repetition. You want your keywords placed in your content sparingly. What? you say. Again over use of your keywords might result in the search engines thinking you are keyword spamming. That isn't to say you shouldn't have too few. My rule of thumb is 3 uses of a keyword for every 300 words. This lets the search engines know that there is a lot of supporting content for the keyword. ...


Lots of good tips on keywords, meta tags and much more. Check out the article.

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